How can I create free publicity for my retail store "the lavender tangerine" Any suggestions ?

Hi!





If you are looking for some FREE publicity, I suggest sending out press releases to various media. Now you may wonder, how do I attract media? What will they find of interest in my shop?





Well, now the onus lies on you to come up with something creative, which does not cost you much. Think of some fun event which you can launch in your store. A competition for your customers for everyday of a month (You can even name that Month creatively and link it to your products / services). So everyday you have a few winners and they can all go into a lucky draw at the end of the month where they win a hamper worth $XXX. Now remember, a $100 worth gift hamper of items from your store may only cost you $25 in hard costs...





Ok... now you have your competition ready and the prize as well. So how does the media angle come in. Once you have thought out a funky and fun theme for that competition month, write out an interesting article loaded with benefits provided by your shop and interesting bits and pieces of information. Click a few quirky pictures of your self and customers and your staff having fun at your store and send it along with the press release to drive home the point of what a fun business you are.





Invite one of the reporters to participate on the opening day of the month long event... perhaps they could "inaugurate" the event! I all probability they will bring along a photographer as well. If not, keep you digi cam handy and click away and send the pictures out.





If they find your article and pictures interesting enough and in good taste... you have created some good FREE publicity for yourself by getting (perhaps) half a page of write up with a few snaps thrown in... :-)





Hope this helps. All the best!





Regards,


Namz

How can I create free publicity for my retail store "the lavender tangerine" Any suggestions ?
Create an online boutique, and advertise on affiliate websites.
Reply:Word of mouth is the "best" publicity that you can get!





Give great service, make sure you have what the customer needs, and go out of your way on the sales to please everyone... Word will get around that your open for business.





Putting posters up and billboards is expensive, and radio and TV time really cost a bundle, but, when its "bad times", then you advertise like crazy so that you "generate" the business...





Good customer service is the best thing there is, offer free coffee and other amnemities as a service to attract attention...(women "love" free coffee!).





Make an internet page! The better your page the more you may attract business from near and far...





I wish you well...





Jesse